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MINISTRY OF HUMAN RESOURCES (MoHR)
ICT STRATEGIC PLAN 2014 - 2018
12.5 INITIATIVE 1.5 - Corporate Branding Solutions (CBS)
The Corporate Branding Solutions (CBS) is a solution to foster
standardisation, optimisation of resources and tools across ministry wide
to create MoHR “Corporate Identity” to deliver catchy, entertaining,
infotainment and memorable to be effective in delivering key messages
of what MoHR wants to deliver. Various channels shall be used from the
same solution such as Television Advertisement, Newsprints, Billboard,
Buntings, etc. Diagram below illustrates the key channels and their
appropriate kits to suit the appropriate needs and channel.
Corporate Branding Solutions
ISP EXECUTIVE SUMMARY v1.0
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